Unless you know what you want visitors to do, and you clearly point the way for them, all the SEO in the world won't help you. It's up to you to use careful planning, site design and monitoring tools to help keep the traffic that SEO brings to you.
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What is SEO?
SEO(Search Engine Optimization) is a set of methodologies aimed at improving the visibility of a website and making website content more "Search Engine Friendly" across strategically defined set of keywords and phrases that apply to products or services, by placing the website higher in the SERPS (Search Engine Results Pages).
Why SEO??
Search Engine optimization helps you get the share of your market, which you might be losing otherwise to your competition, this helps broaden your market share.
What After SEO?
In addition to paying attention to pagerank and keyword placement on Google, you need to consider bounce rates, and the depth and length of visits. Improve the quality of your content and presentation too. Make sure that users who hit your site from some random page can see the depth of information it contain. Help them navigate to that content easily, and help them see that your content is worth sticking around for.
Various Steps involved in SEO:
1. Site Optimization:
Various Process Steps involved in
Optimization are:
- Planning : what is the purpose or objective of the website or page(s)? Figure out what action you want your visitors to take when they visit your website.
- Review: The first step in the process of SEO involves the identification of spider stoppers in a website of any kind(broken links, missing tags etc).
- Analysis: In-depth analysis of the client's website in order to fully optimize the content, structure and traffic flow. Reviewing and analyzing competitors in all search engines; Generating, Analyzing and Documentation of Raw Log Report is most important in this phase.
- Keyword Optimization: Keyword research based on site content, shortlisting and finalization of keywords/keyword phrases for all short listed URLs in site for optimization.. Targeting the right keywords for your website. Which keywords have the most traffic and the least number of other websites competing for that particular keyword.
- Page Optimization: This step involves the actual optimization of your web pages. Meta tags are generated based on keywords. Site navigation is changed, creation of keyword rich content, keyword rich Title, Description, addition of Alt tags based on keywords for images and other tags for invisible parts. Creation of sitemap and addition of robots.txt.
2. Site Submissions:
Search Engine Submission is a process of getting your web site listed with search engines. A procedure of supplying a URL to a search engine in order to make a search engine aware of a site or page. Various Process Steps involved are:
- Submission of site in major free search engines – Google, Yahoo, MSN, etc.
- Submission of site in various Directories like Dmoz etc
- Paid submission if required in various search engine and directories.
3. Link Development:
A good link exchange campaign is the key to achieving good rankings for competitive keywords. Our approach is not automated but done completely manually. This step of SEO involves
Identifying potential link partners(these are websites which complement your website in content) and securing the process involves contacting the webmasters or site owners and getting our link reciprocated.
Contact us for High quality theme based links to your site to improve search engine rankings and also to get more visitors.
4. SEO Reporting:
Check website statistics-measure traffic, ROI. We generate rank report and log report for our clients and also comparison report with respect to earlier statistics. We highlight ranking trends for each key-phrase in the search engine optimization campaign.
5. Maintenance:
Analyze and revise your process steps to improve and maintain SERPs. Also excellent, factual information on your site will boost your SERP.
Always maintain comparison report(original Vs current ) growth statistics for each keyword optimized.
Search engine always looks for new database so whenever any change in your design or content is made follow process steps, update it. In order to maintain top ranking your site must adapt to changing search engine algorithms.
To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.
